Press Releases

Digieffects Launches Atmosphere Plugin for After Effects
Simulate atmospheric conditions such as haze and fog in your composition.

Wilmington, NC - January 19, 2010
Digieffects Launches Falloff Lighting Plugin for After Effects
Provides enhanced lighting for After Effects' built-in lights

Wilmington, NC - November 03, 2009

Digieffects® a developer of visual effects software plugins, today announced that Falloff Lighting is available for purchase. Falloff Lighting provides enhanced lighting for After Effects’ built-in lights. Falloff Lighting is much more like that of the real world where light naturally decays or “falls off” as surfaces increasedistance from the After Effects light.

According to Robert Sharp, president of Digieffects, "Falloff Lighting is a great complement to After Effects' built-in lighting system. With After Effects it doesn’t matter how far away a layer is from a light, it is still illuminated the same amount by that light. However, if you use Falloff Lighting, objects will appear dimmer the further away they are from the lights illuminating them.

Features & Benefits

• Offers the control and flexibility you need to properly light your scene.
• Offers a key feature missing in After Effects.
• Displays the distance from the camera to the corners of the layers.
• Adjust the distance scale to account for the scale of objects in your scene.
• Control the intensity of light reflecting off an object and the gradual falloff as the distance from the light increases.
• All effects are rendered in 32bpc.
• Only $49.

Pricing and Availability
Falloff Lighting is available immediately from Digieffects and its resellers for $49.

About Digieffects
Founded in 1996, Digieffects is a developer of visual effects software. We have tens of thousands of customers around the world including many of the leading brands in the media and entertainment business. We also service a variety of corporations, government agencies, universities, non-profit institutions, independent freelancers and hobbyists. Our software functions as "plugins" and work in conjunction with Adobe After Effects, Apple Final Cut Pro, Adobe Premiere Pro, Autodesk Combustion, Boris RED and Grass Valley Edius.

Digieffects Launches Aged Film for only $29
Professional Level Functionality at Breakthrough Pricing

Wilmington, NC - October 05, 2009

Digieffects, a developer of popular visual effects software plugins, today announced that Aged Film is available for purchase. Aged Film creates an aged "old movie look", an effect which helps viewers understand what era the shot is set in and believe that the story is set in the past. Priced at only $29, Aged Film is the best value for achieving this effect in today's post-production applications.

Aged Film supports Adobe After Effects and Premiere Pro, Apple Final Cut Pro, Grass Valley EDIUS (requires the After Effects bridge), Autodesk Combustion and Boris RED.

According to Robert Sharp, president of Digieffects, "We priced Aged Film at only $29 because we're offering it as an ‘a la carte’ plugin. In the past, we created product packages with dozens of plugins which cost hundreds of dollars and were not affordable to the everyday budget. Even though Aged Film is only $29 we haven’t sacrificed anything - you still get all the quality, speed and functionality that all the big-time Hollywood pros get."

Features & Benefits

• New host support: Grass Valley EDIUS*
• Supports a wide range of other host applications including Final Cut Pro, After Effects, Premiere Pro, Combustion, and Boris RED.
• Includes the ability to customize characteristics such as grain, dust, scratches, frame jitter and color and all those little details that tell the viewer that they're looking at historical footage.
• The ability to deinterlace and control source blend and random seed.
• All effects are rendered in 16bpc.
• All Aged Film effects can be animated over time in After Effects.
• Includes dozens of presets such as 8mm, armageddon, grandpa’s attic, old home video, scratched film, shaky projector, speakeasy, the 70s and much more.
• Fast rendering.
• Volume discounts and floating site licenses available for multiple installations (limited or unlimited users).
• At $29, it’s much cheaper than a time machine. Safer too.

Bundles with Red Giant Software Magic Bullet Looks, Magic Bullet Quick Looks
Aged Film is also offered in money-saving bundles with Red Giant Software's Magic Bullet Looks and Magic Bullet Quick Looks.

Pricing and Availability
Aged Film is available immediately from Digieffects and its resellers for $29. The Aged Film/Magic Bullet Quick Looks bundle is priced at $109 ($19 savings) while the Aged Film/Magic Bullet Looks bundle is $399 ($29 savings).

For more information: digieffects.com.

Digieffects Launches Camera Mapper Plugin for After Effects
Developed in Close Collaboration with VFX Industry Guru Mark Christiansen

Wilmington, NC - September 10, 2009

Digieffects®, a developer of popular visual effects software plugins, today announced that Camera Mapper is available for purchase. Camera Mapper, a plugin for Adobe After Effects, allows you to simulate a 3D scene from 2D stills or footage. It allows you to isolate one or several objects in your footage, project these objects on a separate layer and pull that layer out of the background, creating the visual illusion of the object floating in front of the original footage.

According to Robert Sharp, President of Digieffects "camera mapping is a key part of compositing applications such as Nuke, and while you could do this natively in After Effects, it would be only at the expense of some complicated workarounds that cost time and lack important capabilities."

Camera Mapper was developed in close collaboration with Mark Christiansen, author of The After Effects Studio Techniques books, and industry veteran who has worked on several feature films including Avatar, Pirates 3, All About Evil and The Day After Tomorrow.

According to Robert Sharp, President of Digieffects, "Mark has added a tremendous amount of value to the Camera Mapper development cycle. He brings a true 'users' perspective and the end result is an After Effects plugin that is highly valuable and usable."

Mark Christiansen comments that "Camera Mapper provides an elegant solution to a vexing problem in After Effects; the alternative for mapping a scene to 3D geometry is complicated enough that it has occupied several pages of each edition of my After Effects books."

Camera Mapper Key Features

• Realistically create the illusion that a still image is fully dimensional moving footage.
• Subtly change the perspective of a shot, or animate it over time.
• Can be combined with 3D tracking to add or alter elements in a scene.
• Now you can step back in time and get another chance to move the camera.
• Allows you to stay in After Effects when working with fully dimensional models, rather than jumping into an expensive and complex 3D application.

Bundle Available with Red Giant Software PlaneSpace
The Camera Mapper/PlaneSpace bundle is only $229, a $49 savings if customers were to purchase the two software packages independently. PlaneSpace, developed by Red Giant Software, allows you to arrange and animate 3D layers easily. PlaneSpace eliminates the tedious task of managing the individual layers in multi-layer effects and automatically creates layers that form cubic, cylindrical, and spheroid shapes or complex matrices. Together, Camera Mapper and PlaneSpace are the perfect bundle for simulating a 3D scene from 2D footage right in After Effects.

Pricing and Availability
Camera Mapper represents a true breakthrough in pricing. At $79 it is affordable to even the most stretched budget. However, it offers the quality, speed and creativity that high-end plugins provide. Camera Mapper is available directly from Digieffects as well as its distributor and reseller partners. The plugin is compatible with Adobe After Effects 7, CS3 and CS4 and runs on Mac PPC, Mac Intel, and Windows XP and Windows Vista operating systems.

About Digieffects
Digieffects is a developer of popular software visual effects plug-ins for Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro and Autodesk Combustion. The company has been in the business since the beginning of the “plugin revolution” which dates back to 1996. Over the years, Digieffects has had great success with software products like Cinelook and Delirium and is proud to call thousands of film and video producers all around the world its customers and friends.

Digieffects® launches FreeForm AE at NAB 2009
3D Mesh Warping Plugin Brings High-End Functionality to After Effects

Wilmington, NC - May 04, 2009

Digieffects®, a developer of popular visual effects software plugins, today announced that FreeForm AE is available for purchase. FreeForm AE, a plugin for Adobe After Effects, is an intuitive and robust warping tool that allows users to manipulate a flat object into almost any shape using a mesh in 3D space. This new product takes After Effects 3D compositing to the next level.

Features and Benefits

• 3D Functionality: The same power and control of 3D applications right inside After Effects.
• Control: All controls for manipulation are right inside the After Effects comp window.
• Speed: Powered by a proprietary, full 3D rendering engine to provide beautiful, high-quality renders fast.
• Never leave After Effects:Makes it easy to create 3D effects which previously required a dedicated 3D program or high-end workstation.
• Depth, Dimensions, and Displacement: True 3D displacement mapping.
• Picks up where After Effects ends: Bend, twist, distort, shape layers right in the After Effects comp window.

According to Robert Sharp, president of Digieffects, “FreeForm AE was originally developed by Chris Bobotis of Mettle in Montreal, Canada. Chris was frustrated that 3D mesh warping was only available in expensive, high-end systems like Autodesk Flame. He felt it was time somebody made this available in After Effects.”

According to Mark Christiansen, author of After Effects CS4 Visual Effects & Compositing Studio Techniques, "FreeForm AE offers After Effects a huge feature that used to push artists to other systems; no longer must a job go to Flame for what Autodesk calls ‘extended bicubics.’ The result is fully integrated with After Effects own 3D camera and lighting system. How cool is that, integrating curved 3D planes into After Effects?"

Pricing and Availability

FreeForm AE, affordably priced at $299, is available directly from Digieffects as well as its distributor and reseller partners. FreeForm AE is compatible with Adobe After Effects CS3 and CS4 and runs on Mac PPC, Mac Intel, and Windows XP and Windows Vista operating systems.

About Digieffects

Digieffects is a developer of popular software visual effects plugins for Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro and Autodesk Combustion. The company has been in the business since the beginning of the “plugin revolution” which dates back to 1996. Over the years, Digieffects has had great success with software products like Cinelook and Delirium and is proud to call thousands of film and video producers all around the world its customers and friends.

Digieffects® Reports 109% Revenue Growth in 2008
Plans to launch Natural Forces at NAB 2009

Wilmington, NC - February 25, 2009

Digieffects, a developer of popular visual effects software plug-ins, announced that revenue increased by 109% in 2008. The company was acquired by Robert Sharp in May of 2007 and has been proactively reinvesting in its technology, product development, brand identity, and customer service.

"We're thrilled to achieve this kind of growth," said Robert Sharp, President of Digieffects. "We've been working hard to turn the company around and our customers have been very supportive of our efforts.”

Since May of 2007 Digieffects has launched three new products (Damage, Simulate: Illuma and Simulate: Camera) which have been positively received by customers and the press. The company also exhibited at NAB and IBC in 2008. Since May of 2007, Digieffects has also acquired Walker Effects and Buena Software which have helped expand it's arsenal of visual effects.

At NAB 2009, Digieffects will launch Natural Forces which will offer the quality of an expensive plug-in, however, will be affordable and sport a highly intuitive interface. Natural Forces allows users to create and simulate a variety of natural phenomena such as flashes, fire, snow, rain, smoke, clouds, electricity, stars, and much more. The plug-in will support Adobe After Effects and Premiere Pro, Apple Final Cut Pro, Autodesk Combustion, and Boris RED.

Digieffects will have a booth (SL2529D) in the Plug-in Pavilion at the NAB Convention in Las Vegas, April 20-23, 2009.

Digieffects® and Toolfarm to Slash Prices by 50% December 9th - 11th, 2008
The Digieffects MegaSuite (regularly $799) is available for $399

Wilmington, NC - December 08, 2008

Digieffects, a developer of popular visual effects software plug-ins, and Toolfarm, the world's leading source of content, community and commerce for professional visual effects and motion graphics plug-ins, today announced that both companies are selling the Digieffects MegaSuite bundle at 50% discount for a limited time.

The MegaSuite bundle includes all Digieffects plugins – Delirium, Berserk, Aurorix, Damage, Simulate: Camera, Simulate: Illuma, and Buena Depth Cue. From December 9 – 11, 2008 the MegaSuite will be on sale for $399 (regular price is $799).

“We’ve done a lot of updating, optimizing and launching of new products since acquiring Digieffects in May of 2007. We’re proud of our efforts and this sale represents the most affordable way to get the lastest versions of our products at once. We have been hard at working making sure that of our products all fully compatible with Creative Suite 4 and Final Cut Studio 2 ” said Robert Sharp, President of Digieffects.

According to Jason Sharp, President of Toolfarm, “We recognize that many people are facing tough economic times now. The Digieffects MegaSuite has never been discounted so deeply and if you have any end-of-year budget, this is the time to act.”

 

About Digieffects

Digieffects is a developer of popular software plug-ins for Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro and Autodesk Combustion. The company has been in the business since the beginning of the “plug-in revolution” which dates back to 1996. Over the years, Digieffects has had great success with software products like Cinelook and Delirium and is proud to call thousands of film and video producers all around the world its customers and friends.

About Toolfarm

Founded in 1999, Toolfarm is the world's leading source of content, community and commerce for professional visual effects and motion graphics plug-ins. In the past ten years we have served hundreds of thousands of professionals from all around the world who make a living working with digital video. We continue to provide objective, timely information for users of Adobe, Apple, Avid, Autodesk and Sony applications and related third-party plug-ins. In addition to competitive prices on software, some of our free resources include the Plug-in Finder, blogs, newsletters, podcasts, articles, press releases, user forums, compatibility charts, software demos, and much more.
Digieffects® Ships Simulate: Camera
The second plugin package in the Simulate series mimics camera and projection artifacts

Wilmington, NC - November 18, 2008

Digieffects, a developer of popular visual effects software plugins today announced that it has shipped Simulate: Camera, a plugin package offering a specialized collection of effects for mimicking camera and projection artifacts. All Digieffects plugins support Adobe CS4.

Simulate: Camera includes the following effects:

• Archive:  A straightforward "film degradation/contamination" type effect.


• Overexpose:  An excellent way to add a sense of dynamic to otherwise stable and predictable footage.


• Destabilize:  An effect that is useful for emulating a practical camera shake.

“These effects, like many of the latest releases and upcoming releases from Digieffects are designed to be straightforward, affordable, every-day usable staples of visual post production.”, says Robert Sharp, President of Digieffects.   

Simulate: Camera, as with all Digieffects software launched after January 2008, has the following two unique features which will appeal to customers.

• Randomizer:  The Randomizer is part of the Digieffects custom User Interface.  When clicked, multiple parameters within the interface will simultaneously adjust causing completely new results.  Once a customer sees a look they like, they can use that as a starting point and manually tweak the parameters to achieve a specific effect.  This serves as a massive timesaver for our time-pressed customers. 
• Presets:  The unique aspect of the Digieffects presets is their portability.  Once you’ve saved your effect parameters, these can be moved between supported host applications.

Simulate: Camera is immediately available directly from Digieffects and its resellers.  It has an MSRP of $99.00.

About Digieffects

Digieffects is a developer of popular software plug-ins for Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro and Autodesk Combustion. The company has been in the business since the beginning of the “plug-in revolution” which dates back to 1996. Over the years, Digieffects has had great success with software products like Cinelook and Delirium and is proud to call thousands of film and video producers all around the world its customers and friends.

Digieffects® Ships Simulate: Illuma
Lighting plugin package is the first in the new Simulate series of products

Wilmington, NC - June 17, 2008

Digieffects, a developer of popular visual effects software plugins today announced that it has shipped Simulate: Illuma, a plugin package offering a specialized collection of effects plugins for creating light and glow effects. 

Simulate: Illuma includes the following effects:

• Halo:  An easy to use bloom/blur effect with color channel control.
• Lightracer:  Enhances visible light sources, particularly in dark settings as well as providing options for creating unique image looks.
• Radiance:  The stuff of dream sequences...gentle glow with a versatile set of tools including intensity and threshold for each individual color channel.
• Photogust:  Fast and effective point emanation blurs.
• Luminus:  Just the right glow is easy to achieve with lots of control including multiple effect blend modes.

Simulate: Illuma is the first plugin package in the Digieffects Simulate series of plugin packages.  Simulate: Camera and Simulate: Pyro are due to be released later this summer. 

“We have several new plugin packages in development at Digieffects.  Simulate: Illuma is the first of several new releases slated for 2008 to follow Damage which we launched in March and is now one of our best-selling products”, says Robert Sharp, President of Digieffects.

Simulate: Illuma, as with all Digieffects software launched after January 2008, has the following two unique features which will appeal to customers.

• Randomizer:  The Randomizer is part of the Digieffects custom User Interface.  When clicked, multiple parameters within the interface will simultaneously adjust causing completely new results.  Once a customer sees a look they like, they can use that as a starting point and manually tweak the parameters to achieve a specific effect.  This serves as a massive timesaver for our time-pressed customers. 
• Presets:  The unique aspect of the Digieffects presets is their portability.  Once you’ve saved your effect parameters, these can be moved between supported host applications.

Simulate: Illuma is immediately available directly from Digieffects and its resellers.  It has an MSRP of $99.00.

About Digieffects

Digieffects is a developer of popular software plug-ins for Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro and Autodesk Combustion. The company has been in the business since the beginning of the “plug-in revolution” which dates back to 1996. Over the years, Digieffects has had great success with software products like Cinelook and Delirium and is proud to call thousands of film and video producers all around the world its customers and friends.

Digieffects™ Ships Damage
Collection of four effects for sabotaging your creativity.

Wilmington, NC - March 19, 2008

Digieffects, a developer of popular visual effects software plugins today announced that it shipped Damage, a new set of plugins for video and film post production professionals.

Digieffects Damage is a collection of four effects designed for post production professionals who want to create an extensive variety of digital and/or analog defects, errors and artifacts in their footage.  It supports Adobe After Effects, Premiere Pro, Apple Final Cut Pro, Autodesk Combustion and Boris RED.

“We designed the Damage package to be the most comprehensive set of tools for creating images that look affected by digital or analog artifacts available.” said Digieffects President, Robert Sharp.  According to Sharp, Damage is a unique product in the marketplace.  
No other plugin collection is dedicated to “damaging” a video clip”.  Damage includes the following effects:

Blockade:  Video acquired by low fidelity devices like cellular phones and PDAs is becoming more commonplace.  Blockade makes your clip look like it is highly compressed and being transmitted through a very bandwidth-limited pipe.  Essential for simulating internet based micro cam display or personal video communication.

Artifact:  Developed to create digital defects, Artifact simulates lost DCT blocks and frame dropping, most often seen when a digital video file suffers from corruption or a satellite feed is hampered by weather.  Make sure you warn clients and your house engineer that it's only an effect...

Interference:  If it's television you want, traditionally you'll need some sort of interlaced field scanning.  Interference creates the look of interlaced video fields, even on progressive footage or still images, adding noise, colorization and offset separately for each field.

Skew:  The never-ending quest to aim the rabbit ears so that the television show looks as good once you're in your chair as it did when your hands were attached to the antenna is fast fading into the lore of old...   That valuable (if under-appreciated) look is preserved in Skew.  Uniquely analog/broadcast image badness like noise, image shearing, ghosts... it's all there. 

Damage has a retail price of $99 and is available immediately from Digieffects and its resellers.

About Digieffects

Digieffects is a developer of popular software plug-ins for Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro and Autodesk Combustion. The company has been in the business since the beginning of the “plug-in revolution” which dates back to 1996. Over the years, Digieffects has had great success with software products like Cinelook and Delirium and is proud to call thousands of film and video producers all around the world its customers and friends.

Tim Kolb Joins Digieffects
Emmy award winning director/editor will steer product vision

Wilmington, NC - March 10, 2008

Tim Kolb, an Emmy, Chicago Film Festival Hugo, and Telly Award-winning director and a 20 year veteran of video and television post production has joined Digieffects as the Chief Product Officer.  In this capacity, Tim, will lead the company’s product marketing and management efforts. 

Tim has experience with a wide range of creative initiatives ranging from interactive projects as early as 1986 to broadcast news production and working with HD and 2K RAW acquisition/post production and compositing.  He has been a tour presenter for Canopus, Adobe, CineForm, Sony, and Silicon Imaging, a forum moderator at Creative Cow and author of multiple articles on the web and for TV Technology and Post Magazine.  Tim has been featured in articles in Millimeter, Video Systems, EventDV, Studio Monthly, Film and Video, and Studentfilmmaker magazines and is the author of "The Easy Guide to Adobe Premiere Pro" and more recently, the technical editor of "Hands on HDV" (Gloman/Pescatore) from Focal Press.  Tim was named one of the "Top 100 Producers" of 2002 by AV Video/ Multimedia Producer Magazine.

"I've enjoyed building my career in production, and I still plan on continuing with certain projects and clients, but for a number of years I've also enjoyed working with industry manufacturers, furnishing input from the user's perspective." said Kolb.  "Now I have a chance to be involved with an excellent group of people during some very exciting times at Digieffects, and instead of simply offering input, I'll be helping put it in action."

"We are thrilled and honored to have Tim join the company" said Robert Sharp, president of Digieffects.  "I’ve known Tim for many years and have always been impressed with his strong technical and product knowledge as well as his ability to relate to the needs of users".

Digieffects will be exhibiting at the NAB Show in Las Vegas in April (Booth SL2128D in the Plugin Pavilion).

About Digieffects

Digieffects is a developer of popular software plugins for Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro and Autodesk Combustion. The company has been in the business since the beginning of the “plugin revolution” which dates back to 1996. Over the years, Digieffects has had great success with software products like Cinelook and Delirium and is proud to call thousands of film and video producers all around the world its customers and friends.

Digieffects Updates Buena Depth Cue and Buena Effects Pack
Native Support Added for Intel and PowerPC-based Macs, Electronic Downloads Are Also Available

Wilmington, NC - January 03, 2008

Digieffects, a developer of popular software plug-ins for Adobe After Effects, Premiere Pro, Apple Final Cut Pro, and Autodesk Combustion today announced two important updates for Buena Depth Cue and Buena Effects Pack users. Effective immediately Buena Depth Cue and Buena Effects Pack now support Intel-based Macintosh computers. Buena Depth Cue and Buena Effects Pack are also available as electronic software downloads.

Buena Depth Cue and Buena Effects Pack are now compatible with Universal Binary applications such as Adobe After Effects CS3, Adobe Premiere CS3, Apple Final Cut Pro 6 and Autodesk Combustion 4. Since Buena Depth Cue and Buena Effects Pack are backwards compatible, these programs will still run natively on Power PC-based Mac computers.

Existing Buena Depth Cue and Buena Effects Pack customers moving to the Intel-based Macintosh platform can download free updates from the Digieffects web site at http://www.digieffects.com/softwareDownload.html.

Digieffects Acquires Walker Effects Plugins
Latest Chapter in Digieffects Growth

Wilmington, NC - January 03, 2008

Digieffects, a developer of popular software plugins for Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro, and Autodesk Combustion today announced that it had reached an agreement to acquire the Walker Effects plugins from WalkerFX.

The Walker Effects plugins have long been a prized toolset for professional visual effects and motion graphics artists.  Included in the collection are 18 effects for Adobe After Effects offering unparalleled channel operations, time-saving workflow techniques, effective render optimizations, and the greatest compositing flexibility.

“The acquisition of the Walker Effects intellectual property represents another chapter in our growth.  We’re excited to have this opportunity to update and continue offering the plugins to the video community ,” said Robert Sharp, President at Digieffects.

Walker Effects has a MSRP of $149 and is immediately available from Digieffects and its resellers.

About Digieffects

Digieffects is a developer of popular software plugins for Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro and Autodesk Combustion. The company has been in the business since the beginning of the “plugin revolution” which dates back to 1996. Over the years, Digieffects has had great success with software products like Cinelook and Delirium and is proud to call thousands of film and video producers all around the world its customers and friends.

Digieffects Adds Universal Binary Support
Native Support Added for Both Intel and PowerPC-based Macs

Wilmington, NC - November 06, 2007

Digieffects, a developer of popular software plug-ins for Adobe After Effects, Premiere Pro, Apple Final Cut Pro, and Autodesk Combustion today announced that Universal Binary versions of Delirium, Berserk, and Aurorix are now available for Intel-based Macintosh computers.

Digieffects Delirium, Berserk, and Aurorix are now compatible with Universal Binary applications such as Adobe After Effects CS3, Adobe Premiere CS3, and Final Cut Pro 6. Since Delirium, Berserk, and Aurorix are backwards compatible, these programs will still run natively on Power PC-based Mac computers.

Existing Delirium, Berserk, and Aurorix customers moving to the Intel-based Macintosh platform can download free updates from the Digieffects web site here.

Note: Universal Binary versions of Digieffects Fantazm, Buena Effects Pack, and Buena Depth Cue will be available in early 2008.

Red Giant Software Acquires Digieffects Cinelook
Special Cross Grade to Magic Bullet Products Offered to Cinelook Customers

San Francisco, CA - October 18, 2007

Red Giant Software, developer of a line of professional digital video tools, including Magic Bullet and Knoll Light Factory, today announced that the company reached an agreement with Digieffects to acquire Cinelook. This agreement secures Red Giant Software’s position as the leading provider of color correction tools to set the mood of a movie. Following the recent launch of Magic Bullet Looks, Cinelook will no longer be sold or developed by either company. Digieffects will continue to offer free technical support to existing customers.  Key pieces of the Cinelook technology and workflow may be added to future versions of the Magic Bullet line of tools.

Cinelook users can cross grade to Magic Bullet Looks for USD $199 (regularly $399) and Magic Bullet Suite 2007 USD $399 (regularly $799). A document will be available to help Cinelook users learn more about migrating their projects and workflow to Magic Bullet. For additional cross grade information, please visit http://www.digieffects.com/. 

"This cross sell opportunity is the best way for Cinelook customers to get the latest technology,” said Robert Sharp, President at Digieffects. “We will now turn our focus to our core products such as Delirium and the line of Buena Software products, recently acquired from Toolfarm.”

"Cinelook was one of the first products to process video to emulate film,” said Andrew Little, Co-Founder of Red Giant Software. “We are happy to forge this partnership with Digieffects and offer Cinelook customers a brand new playground to have fun and be creative with color correction and movie looks.” 

About Digieffects

Digieffects is a developer of popular software plug-ins for Adobe After Effects, Premiere Pro, Apple Final Cut Pro, and Autodesk Combustion. The company has been in the business since the beginning of the “plug-in revolution” which dates back to 1996. Over the years, Digieffects has had great success with software products like Cinelook and Delirium and is proud to call thousands of video producers all around the world its customers and friends.

About Red Giant Software

Red Giant Software LLC www.redgiantsoftware.com is a San Francisco-based company that develops professional tools for digital video production.  Products are available as plug-ins for popular video editing and effects applications including After Effects, Final Cut Pro, Motion, Premiere Pro, and Avid.  All tools are based on production-proven technology developed by visual effects veterans.

Digieffects Appoints New European Distributor


Amsterdam, The Netherlands - September 07, 2007

Digieffects, a developer of popular software plug-ins for Adobe After Effects, Premiere Pro, Apple Final Cut Pro, and Autodesk Combustion today announced New Media AV as its European trade distributor. This news follows on the heels of New Media AV's announcement that the company is expanding its footprint into the rest of Europe, to offer a physical presence on a local level. See New Media AV at IBC in Amsterdam from September 7-11, 2007 in stand 7.736.

"New Media AV will be instrumental in expanding our reach in Europe. We look forward to the new partnership with New Media AV and the opportunity to re-structure the distribution channel in Europe to better reflect changing needs of our customers," said Robert Sharp, President at Digieffects.

"Digieffects is one of the earliest players in the plug-in business and their products remain, to this day, a cornerstone of any video professional's special effects toolkit. We are pleased to represent the company in Europe during the latest phase of their development," said Mark Budgen, Managing Director of New Media AV.

"Jocomp has been representing Digieffects in Germany for many years. Now that we are part of the New Media AV umbrella we can better serve the company's interests in the region. We look forward to a bright future with this new structure," said Johannes Bauer, Managing Director of New Media AV Germany (formerly Jocomp - Tools Pro Motion).

About New Media AV
New Media AV (www.nmav.com) was set up to provide distribution with a focus on the media industry. Aware of the impersonal and non-sector specific distribution that was currently available, New Media AV's vision was to combine AV industry and distribution knowledge. The result is a distribution company for the new media age-carefully managing products with attention to detail, personally managing the channels with enthusiasm and a dedicated focus. Our aim is to provide the products that AV resellers want, supplied efficiently in a friendly manner.

See below for contact information for the German and UK offices. An office will be opened in The Netherlands in January and additional European countries thereafter.

New Media AV (formerly Jocomp - Tools Pro Motion)
Lindenast-Str. 15
90409 Nürnberg, Germany
Tel: +49 911 53996-0
Fax: +49 911 53996-19
email: vertrieb@nmav.de
web: www.nmav.de

New Media AV
23 Glenmore Business Park Colebrook Way
Andover, Hampshire UK. SP10 3GZ
Tel. (local rate) 0844 844 0370
Tel. (international) +44 1264 388100
Fax. 08700 941715
email: sales@nmav.com

Digieffects Introduces Electronic Software Downloads and Slashes Prices
Creative Professionals May Now Purchase Class On Demand Training from Digieffects

San Francisco, CA - August 21, 2007

Digieffects, a developer of popular software plug-ins for Adobe After Effects, Premiere Pro, Apple Final Cut Pro, and Autodesk Combustion is taking new steps to meet customer requests since the change of ownership in May 2007.

For the first time, Digieffects is now offering its products as electronic software downloads in addition to the standard box-copy versions. This new convenient way to purchase allows users the flexibility to buy at any time during their tight production schedules.

Digieffects has also drastically reduced the prices of many of its software plug-ins (see table below).  All customers that purchased a Digieffects product directly from the company or from one of its resellers in the past 30 days qualify for price protection in the form of a credit toward future Digieffects purchases.

Digieffects has also announced that they will shortly release a FREE compatibility update providing native Mac Intel Universal Binary support for Delirium, Aurorix, Berserk, Fantasm, and Euphoria.  This update will add full Adobe CS3 compatibility on the Mac (CS3 compatibility on Cinelook and all Windows products already exists).  Updates will also be offered for Buena plug-ins after this release.  Customers that place orders now automatically qualify for this FREE update.

Creative professionals looking to get the most out of Adobe After Effects, Premiere Pro, Photoshop and Apple Final Cut Studio can now purchase Classroom on Demand’s video-based training DVDs directly from Digieffects.

“Since assuming management of Digieffects, we have reviewed all business practices and are taking measures to improve efficiency, better our products, and meet our customers’ top requests. We are pleased to make these first strides as we remain dedicated to delivering engineering updates later this summer,” said Robert Sharp, president of Digieffects. 

Pricing and Availability

Plugin	Old Price	New Price
Aurorix	$289	$199
Berserk	$289	$199
Cinelook	$895	$799
Delirium	$695	$399
Fantazm	$395	$199
Euphoria	$195	$99
Cinelook 2 Upgrade	$395	$299
Aurorix/Berserk Bundle	$495	$299
Aurorix/Berserk/Delirium Bundle	$99	$599
Aurorix/Berserk/Delirium/Fantazm Bundle	$1,199	$799
Aurorix/Berserk/Delirium/Fantazm/Cinelook Bundle	$1,995	$1,499
Aurorix/Berserk/Cinlook/Delirium	$1,695	$1,299

*The May 2007 price drop for all Buena products will remain intact.

Digieffects Acquires Buena Software from Toolfarm


San Francisco, CA - June 25, 2007

Digieffects LLC, a developer of popular software plug-ins for Adobe After Effects, Premiere Pro, and Apple Final Cut Pro, announced today the purchase of Buena Software from Toolfarm, further adding to its arsenal of tools for creative professionals.

The Buena Software plug-ins for Adobe After Effects, Premiere Pro and Apple Final Cut Pro were developed as effective processing tools to pick up on what the prominent software manufacturers overlooked. The plug-ins range from creative image processing and color manipulation to 3D depth effects:

• Au Naturel (SRP $149): work on your footage in a 32-bit per channel floating point linear RGB color space for more natural looking results when compositing, blurring, or correcting your footage
• Depth Cue (SRP $199): adds realistic depth effects to 3D layers
• Swatch Buckler (SRP $49): adds a floating color palette to After Effects' user interface
• Effect Essentials (SRP $249): 10 video effect plug-ins providing essential tools for productivity and creativity

As part of this acquisition, Digieffects will streamline the product line-up and offer new, lower prices effective immediately. The new lineup is as follows:

• Effect Essentials and Au Naturel will be combined into one package called the Buena Effects Pack. The suggested retail price of this new package is $199 (formerly $249 and $149 respectively).
• Depth Cue will remain a standalone plug-in with the same suggested retail price of $199.  Depth Cue users can also download, for FREE, OpenEXR, a plug-in developed by Industrial Light & Magic.  OpenEXR reads depth and other channels from an EXR into After Effects and Depth Cue and is a valuable tool for Digieffects customers.
• Swatch Buckler is now available as a free download from www.digieffects.com (formerly $49).

“Buena’s tools are a perfect fit for our product line-up. Video editors and FX artists can create even more unique effects," said Robert Sharp, president of Digieffects. Sharp continued, “With this acquisition, Digieffects can expand on the needs and requests of our customers.”

Digieffects Acquired by Industry Veteran
New Management Committed to Investing in Product Development

San Francisco, CA - May 01, 2007

Digieffects, a developer of popular software plug-ins for Adobe After Effects and Apple Final Cut Pro has agreed to be acquired by Robert Sharp, a veteran of the digital media industry. Robert, formerly of Terran Interactive and Canopus has agreed to acquire Digieffects and take over management of the company immediately.

Over the next few months, Digieffects will focus on working with users to update products in the short-term as well as define a long-term product roadmap. Users are invited to voice their opinions and ideas to feedback@digieffects.com or at the Toolfarm Digieffects forum at http://toolfarm.com/phorumNew5/list.php?24.

Toolfarm, Inc., the leading distributor and information source for video plug-ins has been appointed exclusive distributor for all Digieffects products. This partnership will enhance Digieffect’s presence in the market.

Visit the revamped Digieffects web site (http://www.digieffects.com) which has a slick new design and streamlined navigation.

The following products will continue to be sold by Digieffects, Toolfarm and video resellers around the world:

• Delirium: Over 47 special effects plug-ins including tools for creating particle-based fire, smoke and bubbles without resorting to complex 3D programs.
• CineLook: Make video look like film. With the release of Cinelook 2, Digieffects has sped up the slowest segments of Cinelook, allowing you to render smoothed grain as much as nine times faster.
• Aurorix: A set of 26 special effects filters for textures and patterns, unique distortion, lighting simulation and adding grain, hair, dust and discoloration.
• Berserk: Berserk is a pack of 20 award-winning special effects for easily generating fully customizable organic distortions and natural effects.
• Euphoria: Euphoria contains 19 special effects plug-ins for Photoshop and Premiere including tools for creating particle-based fire, smoke and rain.
• Fantazm: A set of 36 plug-ins for simulating print graphics and distortion effects, including easy-to-use Pixxy 3D tools for making animated geometric primitives.

DigiEffects announces CineLook 2™ Special visual effects plug-ins for After Effects
Available now for After Effects™, Premiere™, Final Cut Pro™

Austin, Texas - June 18, 2005

Digieffects today announced the immediate availability of its latest set of visual special effects plug-ins, CineLook 2. “Make your video look like film – seriously faster!” Digieffects has been a leader in the creative visual effects market for the film, video and broadcast industry serving digital artists and editors since 1996. Beginning with Aurorix and Berserk, then CineLook, Delirium, and Fantazm and now CineLook 2, Digieffects continues to provide indispensable tools to the creative digital professional.

About CineLook 2:
CineLook is popularly known as the software that “makes your video look like film.“ The new hand painted custom user interface gives the user all the control they need to create a unique or standard film look. “We’ve made CineLook 2 even easier to use by including hundreds of presets that allow the editor to quickly apply a film-look to their work.” notes Kendall Anders, creative director of Digieffects. “Our customers asked us to increase the rendering speed of CineLook, and we’ve done that with CineLook 2. It’s seriously faster. With the advent of dual-processors and CineLook 2, our customers will be very happy.”

CineLook 2 makes your video look like film 11 times faster than version 1 and is resolution independent - ready for hi-definition. Render times are even faster on Apple’s MacIntosh G5 computer with the Nvidia® graphics card. CineLook 2 incorporates FilmMotion™ seamlessly for 24 frames per second simulation in one step, eliminating the need to do a 3:2 Pulldown pass.

The CineLook 2 package has well over 100 presets and Film Stocks and allows the users to save their own. A gradient is built in to allow post-production addition of a filtered lens effect. CineLook 2 allows for color correction as well as StockMatchTM and ChromaMatchTM. Users now have a choice of color space for grain - HSV, RGB, CMYK and YUV Film Grain.

FilmDamage™ is part of the CineLook 2 package and allows the user to make modern video look like old damaged film with scratches, dust, hair, stains, gate weave and frame jitter. Other effects include Vignette, Duo, Tri and Quad-tone, Solarize, Acid Wash, Soft Focus and Bleach Bypass. CineLook 2's digital video production tools include Grain Reducer, Letterbox, Reduce DV Compression Banding and Reduce Interlace Flicker.

Pricing and Availability: CineLook 2 for MacIntosh OS X version 10.2.8 ships with a CD-ROM and a quick reference card for an estimated street price of US$895. Upgrade pricing is available for current DigiEffects CineLook customers. The Microsoft® Windows® 2000 and XP version is expected to be available in mid July. For more details about pricing, availability and upgrade policies visit http://www.digieffects.com.

Copyright © 2005 DigiEffects. All rights reserved. Aurorix, Berserk, Delirium, CineLook, CineLook 1, CineLook 2, and FilmDamage are either registered trademarks or trademarks of DigiEffects in the United States and/or other countries. Adobe After Effects and Premiere are registered trademarks of Adobe Systems Inc. registered in the United States and other countries. Mac OS X and Final Cut Pro are registered trademarks of Apple Computer, Inc., registered in the United States and other countries. Microsoft and Windows are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners.

Digieffects Introduces Its Newest Set of Plug-Ins for Adobe After Effects to enhance creativity


Austin, Texas - October 11, 2004

Digieffects today announced Fantazm for After Effects Macintosh. Fantazm's collection of 36 plug-ins now puts DigiEffects total plug-in count at more than 140 and is the eighth product to be released. Fantazm for After Effects includes special effects tools like Color By Numbers as well as 20-plus Open GL 3-D effects that can be texture mapped and used for visuals as well as transition effects. Digieffects has had great success with titles like CineLook and Delirium. We have loyal customers of all of our products including Aurorix, Berserk and CineMotion. Every major television production facility in the country has multiple copies of Digieffects products. Digieffects has been around since the beginning of the "plug-in revolution" that started in 1996. Digieffects has supported all of its popular products throughout the various changes of After Effects and Mac and Windows operating system changes. We stand behind the claim that, We will offer free updates for the life of the product.

Fantazm is a set of plug-ins that encompasses many new technologies for the creative professional. Some of the anticipated Digieffects plugins are ColorByNumbers, BluePrint, Stream and Taffy. These effects are another subset of Digieffects creative tools that includes some highly advanced Open GL 3D texture mapping algorithms. Some of the effects include BrownianMotion, ColorGrabber, Disintegrate, FlyThru and the "Pixxy" plugins. These tools will allow users to create effects that were either incredibly hard or impossible to make with the tools that exist today. At the same time, each of the tools has a broad enough range of capabilities that the user will never need to have the same appearance twice.

Transition effects include Simonize, Stream, Shredder, Taffy, Stream, FlyThru and some of the Pixxy effects. PixxyAudio allows the controls of some of the Fantazm plugins to be manipulated by the audio track for automated "beat-matching". Taffy and Shredder allow images to be stretched and generate striping effects.

Here is a list of the Fantazm plugins: * Blown * Blueprint * BrownianMotion * ColorByNumbers * ColorGrabber * Disintegrate * Droplets * FlyThru * Raindrops * Ripples * Shredder * Simonize * Stream * Taffy * pixxyAudio * pixxyBallz * pixxyBoxes * pixxyCarousel * pixxyColors * pixxyCube * pixxyCyclone * pixxyCylz * pixxyExotic * pixxyFacets * pixxyKrustabi * pixxyMToob * pixxyPatterns * pixxyPlane * pixxyReel * pixxySwitch * pixxyToob * pixxyTopo * pixxyUnstripe * pixxyVortex * pixxyWaves * pixxyWheel

Fantazm for After Effects is as easy to use or as complicated as any creative professional could want. There is an on-line Help for each of the plugins as well as extensive presets for each plug-in. Randomizing produces even more effects with the Dice function.

Digieffects goal for Fantazm is that any user can get in and use any effect without having to know how it works. But the controls are still there. "They have tried to keep alive the myriad of controls that Digieffects has been known for, but make each plug-in have as much push-button utility as possible!" Bruce Bullis, Adobe.

Pricing and availability: Fantazm is now available for Macintosh OS X with a Windows version coming soon. Fantazm has a suggested retail price of $395 and will be available from most Adobe After Effects Value Added Resellers (VAR's) as well as directly from DigiEffects. For a list of selected VAR's, please visit the web site at www.digieffects.com

System Requirements: Fantazm (Mac) requires After Effects 6.0 or a compatible host application, Mac OS X,CD-ROM Drive and at least 500 MB of RAM.

About Digieffects: Digieffects is a cutting edge digital video effects company specializing in professional motion graphics. Digieffects is the leader in the market of After Effects plug-ins with previous releases including Aurorix 2, Berserk, Cyclonist, CineLook and CineMotion and Delirium. Digieffects World Wide Web address is http://www.digieffects.com, phone number is 512 306 0779 and fax number is 512 306 1310.

Digieffects, Aurorix, Berserk, CineMotion, CineLook, Delirium and Fantazm are trademarks of Digieffects. All other trademarks are property of their respective holders.